HELLO
I’m an art director with a passion for bringing big ideas to life—whether it's designing stunning visuals or creating memorable experiences. By day, I'm all about making brands shine, solving creative puzzles, and adding a little sprinkle of magic to every project. By night? Well, I'm usually doomscrolling through my feed (we’ve all been there, right?) or experimenting in the kitchen, trying out new recipes (my guilty pleasure is cooking up something delicious after a long day).
When I’m not diving deep into design or culinary experiments, you’ll likely find me chasing after my little one, who reminds me daily that being a mom is the best (and most rewarding) job I’ve got.
Creativity, balance, and a touch of quirkiness are at the heart of everything I do. And hey, I might just have a secret stash of memes that fuel my creativity.
CV
SELECTED WORK
EYWA BOUTIQUES
Spactial Design | Event Activation
A conceptualised booth experience for EYWA’s first showcase at The Boutique Fairs 2025, translating whole foods into a clean, elevated, and Culinary Couture-inspired environment.
Read more…
CONNOR’S SHAKE EXPRESS
Activation
Inspired by the iconic London Tube, Connor’s Shake Express invited participants to embark on a thrilling ride where their ordinary commute became an extraordinary experience. This immersive activation showcased Connor’s Made to Shake for Good Times spirit, combining interactive elements and engaging experiences to leave a lasting impression.
Read more…
CARLSBERG X SNEAKER CON 2023
Activation
Carlsberg Smooth Draught launched a successful campaign at Sneaker Con Asia, featuring @theSlimlim as the headline illustrator. The event included three experience zones and live portraiture on customised bottles, generating strong social media engagement from visitors, KOLs, and influencers.
Read more…
NEXEN POWER E-BAR
Branding | Social Media
A strategic branding overhaul was executed for NEXEN Power Tracks, creating a strong, consistent identity across all channels. Integrated campaigns and social media initiatives amplified the brand’s message, expanding its reach and building a dedicated online community.
Read more…
ALTURA
Property Branding | Marketing
A home uniquely nestled where the Bukit Batok heartland, Jurong urban planning, and the new Tengah forest town converge. The combination of refined branding, a captivating sales gallery, and a carefully designed brochure, a narrative emerges that highlights a life of modern luxury amidst natural beauty.
Read more…
MOTUL
Tactical Campaign Poster Design
Translating technical performance into compelling visuals, this series brings clarity and character to a complex product range—making each variant instantly recognisable and relevant across touchpoints.
Read more…
GXS Bank
Social Media
Overseeing GXS Bank’s social media was like building a digital playground—crafting creative content and marketing collateral to shape a fresh, modern brand identity that connects with today’s tech-savvy customers.
Read more…