HELLO

Jonelle is an overly-curius creative, with new obsessions daily and a love for creative chaos.

I’m an art director with a passion for bringing big ideas to life—whether it's designing stunning visuals or creating memorable experiences. By day, I'm all about making brands shine, solving creative puzzles, and adding a little sprinkle of magic to every project. By night? Well, I'm usually doomscrolling through my feed (we’ve all been there, right?) or experimenting in the kitchen, trying out new recipes (my guilty pleasure is cooking up something delicious after a long day).

When I’m not diving deep into design or culinary experiments, you’ll likely find me chasing after my little one, who reminds me daily that being a mom is the best (and most rewarding) job I’ve got.

Creativity, balance, and a touch of quirkiness are at the heart of everything I do. And hey, I might just have a secret stash of memes that fuel my creativity.



CV
SELECTED WORK MOTUL

SELECTED WORK
Motul

 Client: Motul
 Year: 2022
 Agency: Tofu Design Pte Ltd
DESCRIPTION


I designed the key visuals for Motul’s engine oil range, translating product performance into bold, high-impact visuals across print and digital touchpoints. I developed a cohesive visual system to clearly differentiate each product while maintaining overall brand consistency, handling the work end-to-end from concept through execution.

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