HELLO

Jonelle is an overly-curius creative, with new obsessions daily and a love for creative chaos.

I’m an art director with a passion for bringing big ideas to life—whether it's designing stunning visuals or creating memorable experiences. By day, I'm all about making brands shine, solving creative puzzles, and adding a little sprinkle of magic to every project. By night? Well, I'm usually doomscrolling through my feed (we’ve all been there, right?) or experimenting in the kitchen, trying out new recipes (my guilty pleasure is cooking up something delicious after a long day).

When I’m not diving deep into design or culinary experiments, you’ll likely find me chasing after my little one, who reminds me daily that being a mom is the best (and most rewarding) job I’ve got.

Creativity, balance, and a touch of quirkiness are at the heart of everything I do. And hey, I might just have a secret stash of memes that fuel my creativity.



CV
SELECTED WORK CARLSBERG X SNEAKER CON 2023

SELECTED WORK
CARLSBERG X SNEAKER CON 2023

 Client: Carlsberg Group
 Year: 2023
 Agency: Tofu Design Pte Ltd
DESCRIPTION

The Carlsberg x Sneaker Con 2023 collaboration brought together two iconic brands in a celebration of culture, creativity, and community. The event, hosted at SneakerCon, served as a unique intersection of sneakerheads, streetwear enthusiasts, and Carlsberg fans, blending the worlds of fashion and brewing in a one-of-a-kind experience.

My involvement in this project revolved around designing the event’s space and contributing to the integrated campaign. I worked on creating dynamic spaces that enhanced the brand narrative, delivering an immersive environment where every detail—from layout to visuals—reinforced the collaborative spirit between Carlsberg and SneakerCon.