HELLO

Jonelle is an overly-curius creative, with new obsessions daily and a love for creative chaos.

I’m an art director with a passion for bringing big ideas to life—whether it's designing stunning visuals or creating memorable experiences. By day, I'm all about making brands shine, solving creative puzzles, and adding a little sprinkle of magic to every project. By night? Well, I'm usually doomscrolling through my feed (we’ve all been there, right?) or experimenting in the kitchen, trying out new recipes (my guilty pleasure is cooking up something delicious after a long day).

When I’m not diving deep into design or culinary experiments, you’ll likely find me chasing after my little one, who reminds me daily that being a mom is the best (and most rewarding) job I’ve got.

Creativity, balance, and a touch of quirkiness are at the heart of everything I do. And hey, I might just have a secret stash of memes that fuel my creativity.



CV
SELECTED WORK GXS Bank

SELECTED WORK
GXS Bank

 Client: GXS Bank
 Year: 2024-2025
 Agency: Tofu Design Pte Ltd | Epic Dialogue
DESCRIPTION


GXS Bank is a digital-first bank focused on delivering seamless and innovative financial solutions with a customer-centric approach.

I led the art direction and content strategy for GXS Bank’s social media channels, ensuring alignment with the brand's modern, tech-forward identity. My work involved creating eye-catching visuals and assets, such as graphics and animations, that communicated key messages and engaged users effectively.

x