HELLO

Jonelle is an overly-curius creative, with new obsessions daily and a love for creative chaos.

I’m an art director with a passion for bringing big ideas to life—whether it's designing stunning visuals or creating memorable experiences. By day, I'm all about making brands shine, solving creative puzzles, and adding a little sprinkle of magic to every project. By night? Well, I'm usually doomscrolling through my feed (we’ve all been there, right?) or experimenting in the kitchen, trying out new recipes (my guilty pleasure is cooking up something delicious after a long day).

When I’m not diving deep into design or culinary experiments, you’ll likely find me chasing after my little one, who reminds me daily that being a mom is the best (and most rewarding) job I’ve got.

Creativity, balance, and a touch of quirkiness are at the heart of everything I do. And hey, I might just have a secret stash of memes that fuel my creativity.



CV
SELECTED WORK EYWA Boutiques

SELECTED WORK
EYWA Boutiques

 Client: EYWA
 Year: 2025
 Agency: Tofu Design Pte Ltd
DESCRIPTION


As the lead designer, I guided the project from initial concept and creative strategy through to production and event setup. This included designing the booth experience and mapping the consumer journey, developing visual collaterals, coordinating with vendors and fabricators, and ensuring seamless execution on-site. It was also EYWA’s first showcase at The Boutique Fairs, and we were honoured to collaborate in bringing the brand to life in a physical retail setting for the very first time.


x