HELLO

Jonelle is an overly-curius creative, with new obsessions daily and a love for creative chaos.

I’m an art director with a passion for bringing big ideas to life—whether it's designing stunning visuals or creating memorable experiences. By day, I'm all about making brands shine, solving creative puzzles, and adding a little sprinkle of magic to every project. By night? Well, I'm usually doomscrolling through my feed (we’ve all been there, right?) or experimenting in the kitchen, trying out new recipes (my guilty pleasure is cooking up something delicious after a long day).

When I’m not diving deep into design or culinary experiments, you’ll likely find me chasing after my little one, who reminds me daily that being a mom is the best (and most rewarding) job I’ve got.

Creativity, balance, and a touch of quirkiness are at the heart of everything I do. And hey, I might just have a secret stash of memes that fuel my creativity.



CV
SELECTED WORK ALTURA

SELECTED WORK
ALTURA

 Client: Qingjian Realty
 Year: 2023
 Agency: Tofu Design Pte Ltd
DESCRIPTION


ALTURA, developed by the joint venture of Qingjian Realty and Santarli Construction, is an executive condominium nestled in the peaceful and serene District 23 of Singapore. This exciting new development offers modern residences with premium amenities, providing a sophisticated living experience for its future residents.

I had the opportunity to work on the integrated branding campaign for ALTURA, where I contributed to every aspect of its visual presence. From developing the brand identity to designing the brochure and sales gallery wall, I ensured that each element reflected the elegance and luxury of ALTURA. I also designed the website to provide a smooth, user-friendly interface, aligning it with the overall brand aesthetic.


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