Hi, I’m Jonelle, an Art Director with a knack for turning chaos into design magic.
Here’s where the magic happens!
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ACTIVATION
Connor’s Shake Express
Inspired by the iconic London Tube, Connor’s Shake Express invited participants to embark on a thrilling ride where their ordinary commute became an extraordinary experience. This immersive activation showcased Connor’s Made to Shake for Good Times spirit, combining interactive elements and engaging experiences to leave a lasting impression.
ACTIVATION
Make It Smooth with
Carlsberg Smooth Draught
Carlsberg Smooth Draught launched a successful campaign at Sneaker Con Asia, featuring @theSlimlim as the headline illustrator. The event included three experience zones and live portraiture on customised bottles, generating strong social media engagement from visitors, KOLs, and influencers.
BRANDING | SOCIAL MEDIA
A World of Fine Power Tracks
at Your Service
A strategic branding overhaul was executed for NEXEN Power Tracks, creating a strong, consistent identity across all channels. Integrated campaigns and social media initiatives amplified the brand’s message, expanding its reach and building a dedicated online community.
SOCIAL MEDIA
Shaping GXS Bank's Digital Identity Through Creative Content
Overseeing GXS Bank’s social media was like building a digital playground—crafting creative content and marketing collateral to shape a fresh, modern brand identity that connects with today’s tech-savvy customers.
PROPERTY MARKETING
ALTURA:
All That Life Has To Give
A home uniquely nestled where the Bukit Batok heartland, Jurong urban planning, and the new Tengah forest town converge. The combination of refined branding, a captivating sales gallery, and a carefully designed brochure, a narrative emerges that highlights a life of modern luxury amidst natural beauty.