Hey there, I’m Jonelle!

I’m an art director with a passion for bringing big ideas to life—whether it's designing stunning visuals or creating memorable experiences. By day, I'm all about making brands shine, solving creative puzzles, and adding a little sprinkle of magic to every project. By night? Well, I'm usually doomscrolling through my feed (we’ve all been there, right?) or experimenting in the kitchen, trying out new recipes (my guilty pleasure is cooking up something delicious after a long day).

When I’m not diving deep into design or culinary experiments, you’ll likely find me chasing after my little one, who reminds me daily that being a mom is the best (and most rewarding) job I’ve got.

Creativity, balance, and a touch of quirkiness are at the heart of everything I do. And hey, I might just have a secret stash of memes that fuel my creativity.

Experience

Tofu Design Pte Ltd

Art Director
May 2022 – Present

Neighbor Pte Ltd

Art Director
May 2021 – May 2022

Graphic Designer
Oct 2021 – May 2022

SAFRA National
Service Association

Digital Media Designer
Mar 2018 – Aug 2019

Education

Murdoch University

Bachelor of Commerce
Marketing & Webcommunications

2015 – 2017

Singapore Polytechnic

Diploma, Digital Media
2011 – 2014