Designed to shake up the ordinary, Connor’s Shake Express was a bold, immersive activation that transformed the daily commute into an unforgettable experience. Drawing inspiration from the London Tube, I conceptualized the project’s theme, developed key visuals, and oversaw event activations that brought the Made to Shake for Good Times message to life. Every touchpoint—from interactive elements to branded merchandise—was crafted to engage, excite, and immerse participants in the Connor’s world, making this campaign a standout in experiential marketing.