NEXEN Power e-Bars are innovative and versatile smart home solutions that provide seamless control over power distribution and energy management within residential spaces.

As the lead on rebranding, I oversaw the art direction and design for all creative assets, establishing a fresh, modern visual identity for NEXEN Power Tracks. My role also included curating and directing the NEXEN Home Stories initiative, which features homeowners sharing how they integrate NEXEN Power Tracks into their spaces. These stories are showcased on both the website and social media, offering a glimpse into how the product enhances home functionality by improving energy efficiency and creating more organized, streamlined environments. Through this series, we highlight real-world applications of the product and its transformative impact on daily life.