Connor’s St Patrick 2024
CLIENT
CARLSBERG GROUP
YEAR
2024
Developed and executed Connor’s St. Patrick’s Day 2024 campaign, seamlessly integrating brand storytelling with experiential marketing. Created the key visual (KV) and orchestrated activations at three buzzing nightlife spots—KPO Café Bar, No. 5 Emerald Hill, and Bar Bar Q—where consumers immersed themselves in the brand’s shake ritual through engaging activities, exclusive perks, and a lively St. Paddy’s atmosphere.
Connor’s St. Patrick’s Day 2024: An Exclusive First Sip
Connor’s kicked off St. Patrick’s Day 2024 with an exclusive media preview, offering guests a first taste of the brand’s festive celebrations. Held at [venue], the event showcased Connor’s signature Great Shake ritual, immersing attendees in the smooth, creamy experience that defines the brew. Media and influencers enjoyed an interactive evening with curated beer pairings, live demonstrations, and exclusive first sips of limited-time promotions.
