HELLO

Jonelle is an overly-curius creative, with new obsessions daily and a love for creative chaos.

I’m an art director with a passion for bringing big ideas to life—whether it's designing stunning visuals or creating memorable experiences. By day, I'm all about making brands shine, solving creative puzzles, and adding a little sprinkle of magic to every project. By night? Well, I'm usually doomscrolling through my feed (we’ve all been there, right?) or experimenting in the kitchen, trying out new recipes (my guilty pleasure is cooking up something delicious after a long day).

When I’m not diving deep into design or culinary experiments, you’ll likely find me chasing after my little one, who reminds me daily that being a mom is the best (and most rewarding) job I’ve got.

Creativity, balance, and a touch of quirkiness are at the heart of everything I do. And hey, I might just have a secret stash of memes that fuel my creativity.



CV
SELECTED WORK CONNOR’S SHAKE EXPRESS

SELECTED WORK
CONNOR’S SHAKE EXPRESS

 Client: Carlsberg Group
 Year: 2025
 Agency: Tofu Design Pte Ltd
DESCRIPTION

Designed to shake up the ordinary, Connor’s Shake Express was a bold, immersive activation that transformed the daily commute into an unforgettable experience. Inspired by the London Tube, the project featured a cohesive theme, striking key visuals, and dynamic event activations that brought the Made to Shake for Good Times message to life.

Every touchpoint—from interactive elements to branded merchandise—was meticulously crafted to engage, excite, and immerse participants in the Connor’s world, establishing the campaign as a standout in experiential marketing.

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